Optimising your website

We believe in working within the search engine guidelines to ensure that your website attains the best positions possible through optimisation to receive quality, targeted traffic. But we don’t stop there.

We also look at the bigger picture by identifying and advising on areas within your site that require attention to ensure that you get more traffic. Also, we like to ensure that the traffic you get has the best chance of converting into paying customers, and that those customers will return time and time again, bringing friends and family with them!

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What is Search Engine Optimisation?

SEO is a range of techniques which, when considered together, raise the profile of your website and increase your visibility on the Internet.

Ask yourself this question – if you had a shop selling a product, where would you get more customers? On a busy main shopping precinct, or down a dark alley in the back of beyond without any street lights? Well, the search engines are just the same: most people searching the Internet will look at the first few results on page 1 – only an intrepid few will venture on to page 2 or 3, but will not really look any further.

Does your website need Optimisation?

If you have a website and you want to do business from it, then yes you do. You want to be on page one of the search engine results, where the majority of visitors look, not on page 2 or beyond, which only get a handful of viewers.

How do I get on page 1?

Firstly there are no guarantees when it comes to getting to the top of the search engines. The search engines do not offer any guarantees that they will list your website within their first few pages so no company is able to offer any guarantees that they will get you there. What we do promise, however, is that by using our services we will endeavour to maximise your chances of success.

What will we do for you?

Firstly we will offer you a free, no obligation chat regarding your website, your goals, market sector etc. This will include a look at your site, your market space, your needs and expectations, after which if you decide that you would like to go ahead then we will give you a detailed proposal in which we will set out a strategy for your website optimisation. Sometimes during this initial consultation it may become apparent that SEO is not the best option for your particular objective. In such a case we’ll tell you if optimisation is not appropriate for your business and advise you of suitable alternatives.

Our optimising service is completely ethical, organic and within Search Engine guidelines. We firmly believe that this is the only way to get good positions on the search engines and more importantly, keep them for the long term.

Our Optimisation strategy involves:

Website appraisal.
Keyword analysis using online tools, information from you and your market sector.
Competitor analysis.
On page optimising: Content, Meta areas, Internal navigation.
Off page optimising: Link building strategies.
Ongoing monitoring of statistics.

Why use Tin Soldier for your website optimising?

Well for starters we do not undertake any optimisation work for any other business operating in the same market sector as yourself, ensuring that your business is not compromised by your competitors seeking our optimisation expertise.

We also don’t see the need for tying you into lengthy contracts. Once we have finished the work all that is required is to monitor your website’s positions. This is something you can do for yourself very easily and we can advise accordingly. If you have any concerns at any time then please contact us and we’ll be happy to advise you.

We do not have any fixed prices for our full Website Optimisation service. Each and every customer has different requirements and objectives and, equally, each website can have it’s own problems that may need to be addressed before we can help make it a success.

Please do contact us, we will be happy to talk over your requirements and you can view our “portfolio page” to see some of the results we have achieved for our customers.

Online SEO Course

After 20 years in SEO I spent a year writing my DIY SEO course which details all the techniques that I do for my clients. It’s written in good, old fashioned ‘English’ so that you can do it too!

If you’ve never considered doing DIY SEO before then think again as it’s easier than you might imagine. A great course written by an expert is all it takes…