Hello, I’m Ray

A UK Freelance SEO

A Safe Pair of SEO Hands

Established in 1996, I have worked as a freelance SEO helping small to medium UK businesses to build their SEO strategy, drive sales, and enabling their entire eCommerce success stories.


SEO Audit

Find out where your website is now and see what needs fixing.

SEO Strategy

Let me build you a strategy to improve your websites visibility.


SEO Help

For those who would like some additional SEO support ad hoc.

SEO Copywriting

From product descriptions to fully SEO’d content written for you.

SEO Consultancy

Don’t want to do your SEO yourself. Full consultancy service available.

My SEO Course

Want to do your own SEO, I’ve written a DIY course just for you.

Years Experience

Active Clients

Training Courses

Cups of Coffee

Make Your Content a Priority.

I certainly will.

More businesses are competing for digital space than ever before. It is essential to maintain strong SEO practices to get noticed and keep your webpage rankings at the top. As one of the leading SEO freelancers in the UK, I thrive on bringing tangible results for my clients from across a range of industries.

Since 1996, I have been showing clients how they can elevate their page rankings, drive more traffic, and generate more interest in their products. With more than twenty years of experience as an SEO freelancer, I have witnessed trends and changes that have reshaped the field. I also know what works, and what does not.

Client-First Approach

Making clients happy is the only way to thrive as a freelance SEO. And one of the main reasons why I have been able to work with great clients throughout the last twenty years is because I always deliver more than expected. I know the digital environment and how to wield SEO as a business-boosting tool. And I am interested in helping you grow your business.

I can show you the best practices in the SEO field to help you design the best possible website for your business. Or, I can take on the project for you, and provide you with a finished product that will be ready to help your business’ webpages rise in the rankings with streamlined SEO.

As an SEO freelancer for me it is critical that you are pleased with the final results. To make sure that you are satisfied, we will discuss what SEO results you are looking for and how I can help you realise your goals. I can tailor a service package that meets your precise needs and expectations.

The bottom line is that you want to be sure that you will receive a solid return on your investment. I am someone who delivers what is promised and makes sure that you are satisfied with the finished product. And, because I am not interested in wasting your time, I will only take on work that I know will provide you with the return on your investment that you are looking for. The finished product will be something that we are both proud of.

Work With An Experienced And Reliable UK SEO Freelancer

As one of the longest-serving SEO freelancers in the UK, I have the experience and know-how to turn your website into a winner. I have had the privilege of working with great clients throughout the years and have watched their businesses see real success.

If you want to know more about what I can provide or if you have any questions about what SEO will do for your business, then please get in touch with me. You can also explore what many of my previous clients have had to say about my work in the Testimonials section of this site. I believe that a great website, promoted with the right SEO, is essential for success these days.

I look forward to hearing from you and learning more about how I can help your business reach new heights.

Drive More Traffic

First steps in optimising your website’s performance is to ensure that you get high rankings in the search engines for the right sort of keywords. I have a range of options to help you to do that.

Reduce Bounce Rate

The second step in improving your website’s performance is to ensure that the traffic that you gain is quality traffic and that they stay and engage on your website.

Increase Conversion Rates

But it is no good just increasing the amount of traffic that comes to your website, you also need to turn those new visitors into your future customers.
Turn your traffic into loyal customers and return visitors. Don’t miss out!

Testimonials & Featured Clients

Mark Stanford, Owner @ Empire Pest Control

I would highly recommend Tin Soldier for any companies SEO needs, our workload has increased significantly and their service has proven to be great value for money, I look forward to working with Ray (Tin Soldier) moving forward.


Steve Gibson, Owner @ Both Sides of the Click

For the last 7 years, he’s been the only person I’ve recommended when my PPC clients have asked me, “Steve, do you know a good SEO?”. He’s consistently gotten high page 1 rankings for these clients… rankings that, once achieved, last.


Ashley Mitchel, Owner @ Medusa Juice

Some really valuable chats with Ray has really opened my eyes as to what seo is all about. I am already seeing massive leaps in the serps. I still have a long way to go on my website but I am now confident that I will be able to rise up the rankings on google by following the lessons learned in this fantastic seo course.


Feb 2019: We’re happy to be working with a new website where you can compare van insurance quotes. Compare Van Insurance.com will let you compare insurance quotes from over 40 UK companies in seconds. Just choose the most appropriate van insurance policy for you, along with the cheapest quote. Van insurance can’t get any easier than this.

March 2019: Bed bugs, mice infestations and any other type of pest infection can be professionally controlled by companies that day to day, deal with and exterminate common pests that infest homes and businesses. We’re working with Empire Pest Control.co.uk that provides pest control services within London, Essex and the Home counties.